🚩2 Major Conversion Killers in Solar

Hello Solar Squad,

The two factors affecting leads not answering their phone and converting into appointments are:

1. A disconnect between the company marketing (usually third party) and the company giving the quote

2. A lack of understanding of what the exact offer they're signing up for TPO/Loan/Cash

These two factors can take a campaign from profitable to one that wastes your team's time and energy chasing leads who don't know who you are or what you're trying to sell them.

The Solution

1. Use your brand for marketing and tell your story, the more local, the better. The more personal, the better.

2. When marketing, advertise one clear product and keep the messaging cohesive throughout.

Get Your Free Solar Offer Audit for 2026

✓ Analyze your current funnel and offer positioning
✓ Show you which of the 7 highest-converting offers fits your market
✓ Map out the exact campaign we'd run for your company

If you qualify, we'll make you this guarantee:

We only make this offer to companies we're confident we can help - which means we'll be selective about who we work with.

Book an offer audit and we will guide you to which offer makes most sense for your company:

Most people don’t answer the phone to their friends at this stage. Why would they answer to a company they haven’t heard of about a product they are confused about?

Kind regards,