Buying Leads VS Marketing 🥊 Who Wins

Hello Solar Squad,

Here are the Problems with Buying Leads for Solar Companies

Many successful solar companies now rely on buying leads, and in many cases, it seems like a smart choice—essentially outsourcing the marketing side of the business.

The Downsides

While buying leads can be effective, it also has potential downsides that may not be obvious right away. In the long term, heavy reliance on outsourced leads can create a dependency that weakens your control over your customer base and dilutes trust in the solar industry as a whole. Lead generation companies can often secure leads more affordably, often using "Free Solar" campaigns to attract attention.

Another critical factor to consider is the terms of your partnership with lead generation companies. Watch for companies that want to lock you into long-term contracts (6-12 months) without providing proof that their leads will perform as promised.

The Solution

To avoid these pitfalls, choose a partner whose product and values align with your own. Look for lead generation companies that offer white-label options so you can brand their leads as your own. Prioritize companies that focus on achieving a low cost per acquisition (CPA) rather then low cost per lead (CPL) and use transparent, ethical messaging in their advertising campaigns.

If you feel like you could benefit from this technology and want to see exactly how we generate leads and appointments fro our partnered solar companies feel free to book a discovery call below.

Use the tool to:

1. Increase conversions of organic traffic on your website.

2. Re-engage aged lead lists.

3. As a lead magnet to drive people from social media into your calendar

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,