Hello Solar Squad,

We like to recognize solar companies that put in the work to make campaigns succeed. The truth is not all campaigns work out, you need to have a good sales and fulfilment system to take advantage of the leads.

Summer simply called her leads asap when they arrived in the CRM and set an in-home appointment. Here are the results from that in the first 51 days.

Case Study: Legacy Solar x Get Green Leads

Background

Legacy Solar partnered with Get Green Leads on July 2025 to scale their residential solar installs. The goal: generate exclusive, high-quality leads that convert into installs, not just form fills.

Campaign Performance (July 17 – Sept 5, 2025)

• 111 Leads Generated

• 22,231 Reach

• 62,667 Impressions

• $24.95 Cost per Lead

• $2,769.57 Total Ad Spend

Sales Results

From these 111 leads, Legacy Solar closed 5 installs.

Financial Breakdown

• Leads → Installs Conversion Rate: 4.5%

• Cost per Closed Deal: $2,769.57 ÷ 5 = $553.91

• Estimated Average System Value: $25,000+

• Revenue from Installs: $125,000+

• Return on Ad Spend (ROAS): ~45x

• ROI: ~4,400%

Client Testimonial

➡️Watch Summers Testimonial Here

Takeaway

With just $2,769.57 in spend, Legacy Solar turned ad campaigns into $125,000+ in revenue — a 45x return. This proves that quality beats gimmicks when it comes to solar lead generation.

All of this equals a $553.91 per closed deal.

Why It Worked

✅ Exclusive Leads — no competing with 3–5 other installers
✅ Brand-First Ads — Legacy Solar’s name front and center
✅ Focused Targeting — high-intent homeowners only
✅ Tight Feedback Loop — leads contacted quickly, maximizing conversions

Our campaigns take a different approach:

Ethical, Transparent, and Results-Driven Lead Generation for Solar

These are the comments we are used to seeing on our campaigns.

Our Mission:

To create informative, transparent, and high-performing campaigns that outperform the misleading "free solar" pitches, offering genuine value to homeowners.

We prioritize education and trust, empowering the customer to make the best decisions for your home and finances.

Feel free to book a call and find out if this system suits your company.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,