Check Your Real Cost Per Solar Sale? Calculate It Here

Hello Solar Squad,

Use this calculator below to calculate whether you’re running successful campaigns.

If you don’t know your figures you’ve fallen at the first hurdle and that is where you need to start…

People often over complicate the components of a success solar campaign.

Here is an example of what a positive lead generation campaign looks like, 5 Closed Deals from $2,769 ad spend.

Our responsibility:

1. Cost Per Lead

2. Appointment Rate

3. Sit Rate

Your responsibility:

1. Close Rate

Shared responsibility:

1. The only key figure is the CAC or Cost per sale.

The Campaign’s Main Aims:

1. Build brand awareness with ethical, transparent marketing

2. Establish trust upfront through founder stories and human connection

3. Convert high-quality traffic into leads and appointments that show up

This is the kind of engagement we consistently see on our campaigns:

Get Your Free Competitive Offer Audit

We've put together a comprehensive breakdown of the 7 highest-converting solar offers for 2026 - showing you exactly what the leaders are doing differently.

Safeguard Your Company for 2026 with Steady, Intent-Driven Lead Flow

Book an offer audit and we will guide you to which offer makes most sense for your company:

We strongly encourage our companies to keep a track on all their figures. Decisions should be made from the data. Data is King.

Kind regards,

P.S. Everyone has a different acceptable cost per sale some companies could be $1,500-2,000.