Fake Leads/Bots are Out of Control in Solar Marketing

Hello Solar Squad,

How many times do you make a call to a fake number?

Or see a lead come in and don’t even bother calling because you know it’s fake?

It's not bad luck. It's bots.

We saw a serious increase in fake submissions over the last year. We could no longer ignore the data.

With fears of rising cost per lead many companies will shy away from these worrying figures but quality has got to be more important than quantity at a certain stage.

The Solution:

Verify your leads. This is now Non-Negotiable.

Everyone of our leads now must verify their phone with a 6 digit code sent to their mobile.

This Solves

🚩 Wasted Dial Time - Your setters are burning hours chasing numbers that never existed. Every fake lead is a real appointment they didn't book.

🚩 Poisoned Data - Bot submissions skew your cost-per-lead, mess with your ad optimisation, and make it impossible to know what's actually working.

🚩 Broken Trust - When your closers keep hitting dead ends, morale drops. Quality leads keep the team sharp and hungry.

Why Verified Leads Are About To Become Non-Negotiable

✅ AI Is Making Bots Cheaper - The tools to generate fake leads cost almost nothing now. Volume will only increase.

✅ Your Competitors Are Ignoring This - Most solar companies are still measuring cost-per-lead. You'll measure cost-per-real-human.

✅ Better Leads, Better Closes - Verified contacts show up, pick up, and convert. It's that simple.

Want to see our exact system?

Book a demo call. We'll walk you through:

- How we structure PPA ads that people actually believe
- Landing pages that convert at 2x industry average
- Our verification funnel that improves the quality of your leads

These campaigns are going to be everywhere in the new year, best to build your system now.

Kind regards,

P.S. We market all solar offers and just because PPA/TPO is giving the lowest cost per sale it doesn’t mean its the only campaign that works.