Google or Meta for Solar in 2026?

Hello Solar Squad,

The question we keep getting is: "Do we put our ad spend into Google or Meta?"

The answer is always to follow the cost per sale figure—but here is exactly what we are seeing in 2026.

Google: High Intent, High Competition

Google works. The homeowners searching for solar RIGHT NOW are actively looking. High intent. Ready to buy.

Every company should have a strong Google presence.

But 70% of clicks go to the top 3 companies. 97% go to the top 10.

If you're not in that top 10, you're fighting for crumbs.

And even if you ARE? Those leads are calling 3-5 other installers before they decide.

Your sit-to-close rate suffers because of competition, not because of your sales process.

Meta: Create Demand Before They Search

Meta's new Andromeda update lets you target specific homeowners with scary accuracy. Income brackets, home values, utility costs you can find your ideal customer before they even know they want solar.

But most companies run the same generic "Go Solar" ads on Meta that they run on Google.

And they bomb.

Why? People on Meta aren't searching. They're scrolling. You need an offer that makes them STOP.

Our PPA campaigns on Meta are generating 5+ bookings while generic urgency campaigns get zero. "Save money from day one, $0 upfront" answers their biggest objection instantly.

But here's the real advantage: Far fewer solar companies are running proper PPA campaigns on Meta.

WE POSITION THESE CAMPAIGNS AS YOUR COMPANIES UNIQUE OFFER.

Less competition = higher sit-to-close rates when you DO book. They're not comparing you to 5 other installers. They're responding to YOUR specific offer.

The Solution:

Stop thinking Google vs Meta. Think Google AND Meta.

Google = Catch people actively searching (high intent, ready to buy now)

Meta + Andromeda + PPA = Create demand before people search (target the right homeowner with an offer that removes their biggest barrier)

One harvests demand. One creates it.

Bonus: Link your Google to your Meta account and retarget those high-intent searchers for cheaper on Meta.

Want to see or system in action?

Our exclusivity policy only allows us to work with one company in each area.

Kind regards,