How To Play This -30% Incentive Solar Market

Hey Solar Squad,

So it looks like its happening…

We now must adapt to the market,

Here is how we are going to play the next 6 months.

First lets explain the 2 main solar customers:

1. The Money Saver (Frugal Investors)

“I want cheaper bills now, and I don’t want to pay anything upfront.”

• Little to no savings

• Wants to go solar for 0 dollars

• Wants the incentives to cover

2. The Long-Term Investor (Energy Independence Seekers)

“I want a high-quality system that adds value and protects my home.”

• Wants Premium Tier Equipment

• Wants a brand and cares about reviews

• Climate‑Change Advocates

• Tech Enthusiasts

For the next 4/5 months there is a huge opportunity to capitalize on the urgency of this bill being passed and engage with the people who wanted to go solar asap. This approach is mostly targeting our type 1 solar leads.

From that point and leading into 2026 this bill will likely make solar not a feasible option for many of our type 1 leads. Therefore the campaigns must be switched to a more type 2 ‘energy independent, long term investor lead’. The Type 1 leads will then only really be able to go solar through PPA campaigns which need to be clear and cohesive on what the offer is. We will be specializing in these campaigns.

Unfortunately, companies that don’t adapt correctly will likely fail in the new market.

Phase 1: Next 4/5 Months

The importance of urgency in marketing can not be understated. It turns an interested lead into an engaged and invested lead.

The fear of missing out or FOMO as we call it is a powerful tool to increase conversions.

With fears of incentives being taken away and solar becoming a lot more expensive over the coming years there is a Now or Never angle that is in play.

Here is an example of how we push people in to give them estimations on their incentives information and peak their interest on going solar while they still have the incentives options.

Book a call below to learn our strategy for taking advantage of this urgency.

No Long Term Contract ✅

No Start Up Fee ✅

Area Based Exclusivity ✅

The industry is evolving, leads aren’t answering their phones, the residential market seems to be shrinking and the distance between the larger companies and smaller local companies is growing.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

We set appointments and give high quality ethical solar leads who are genuinely interested in solar and exclusive to you.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,