Hello Solar Squad,

Are you trying to fill a leaking bucket?

The 2026 solar landscape won’t reward "good enough."
It will punish inefficiency, expose weak systems, and highlight the companies that still run marketing, sales, and operations as if it's 2019.

Below are the three silent killers draining revenue from solar companies and the reason some will thrive while others will blame “market conditions.”

1️⃣ Marketing: If You Can’t Track It, You Can’t Scale It

Most companies still track the wrong numbers.

If your sales data doesn’t link directly to your marketing data, you aren't optimising for what actually matters: appointments and installs.

You’re optimising for leads.
That’s not just outdated —
👉 that’s inefficient.

Without full-funnel visibility, you will:

• Scale the wrong ads

• Kill the right ads

• Misread performance

• Burn ad spend

2026 won’t tolerate this.

2️⃣ Conversions: A Lead Without Clear Next Steps Is a Lost Deal

If you don’t clearly explain what happens after someone books…

• Who’s calling them?

• When should they expect the call?

• What should they prepare?

• What the consultation includes?

Then your funnel has a leak. This is the difference between a 40% show up rate and an 80% show up rate.

👉 Lack of clarity is inefficient.
👉 And every point of friction costs you deals.

High intent leads need direction. If they don’t get it from you, they disappear.

3️⃣ Sales: If Sales Isn’t Aligned With Marketing, You Lose Deals

Sales teams must know:

• The exact offer the lead saw

• The angle and pain point that brought them in

• The content and page that shaped their expectations

• Why they booked today

When sales calls leads without this context…

👉 It’s inefficient.
👉 It creates friction.
👉 It lowers close rates immediately.

And if sales isn’t calling fast?

That’s not inefficiency. That’s just waste.

Eliminate Inefficiency

When marketing → conversions → sales are aligned, tracked, and optimised as one system…

You don’t just grow. You compound. Companies that do this will thrive, even in a tightening market.

Companies that don’t will blame:

• “Market trends”

• “The election”

• “Customer hesitation”

But the truth?

👉 They didn’t fix inefficiency.

2026 Belongs to the Solar Companies Who Optimise

If you eliminate inefficiency now, you enter 2026 with:

✅ Lower cost per sale
✅ Higher close rates
✅ Better customer experience
✅ Predictable scaling
✅ Stronger margins

Our exclusivity policy only allows us to work with one company in each area.

Kind regards,

P.S. We are hitting the group running in 2026, tag along.