Poll: Are You Overpaying for Solar Customers?

Hello Solar Squad,

I need your help settling a debate.

Last week, three solar company owners told me completely different numbers for their cost per closed deal:

• Company A: "$900 per sale"

• Company B: "$3,200 per sale"

• Company C: "Wait... per sale? I only track cost per lead"

All three were running similar ad budgets. All three were closing similar deal sizes.

So here's my question for you:

📊 POLL:

Why This Number Matters More Than You Think

Most solar companies obsess over:

• Cost per lead ($30-$150)

• Cost per appointment ($150-$500)

But the only number that actually determines profitability is cost per closed sale.

Here's why it varies so wildly:

Company at $5,000/sale:

• Generic "get a quote" landing pages

• Calling unknown numbers

• No follow-up system

• 100 leads → 12 appointments → 4 shows → 2 sales

Company at $1,000/sale:

• Offer-specific landing pages

• Leads book directly into calendar

• AI follow-up + retargeting

• 100 leads → 50 booked → 35 shows → 15 sales

Same ad spend. 7.5x more deals.

Do You Actually Know YOUR Number?

Most companies we audit think they're at $2,000/sale.

Then we calculate it properly and find they're at $4,500/sale.

The hidden costs they were missing:

• Leads that never converted (but they paid for)

• No-show appointments (wasted time)

• Dead pipeline (no follow-up)

• Wrong offer positioning (low conversion)

Want to know your real number?

We built a free Cost Per Sale Calculator that accounts for the hidden costs most solar companies miss.

Takes 90 seconds. Shows you exactly where you stand.

→ [Calculate Your Real Cost Per Sale]

We are running free offers for each solar company’s marketing campaigns, for those with the right potential we can actually guarantee to cut their cost per sale in half or you don't pay.

Get Your Free Competitive Offer Audit

We've put together a comprehensive breakdown of the 7 highest-converting solar offers in 2026 - showing you exactly what the leaders are doing differently.

Safeguard Your Company in 2026 with Steady, Intent-Driven Lead Flow

Book an offer audit and we will guide you to which offer makes most sense for your company:

Bottom Line

2026 isn't a slowdown. It's a positioning opportunity.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,