Poll Results Are In: 58% of Solar Companies Are Overpaying for Customers

Hello Solar Squad,

Last week, I asked you a simple question:

What's your marketing cost per closed deal?

The results? Eye-opening.

📊 The Results

WINNING BRACKET: $1,000-$2,000 per sale

• 7 out of 24 votes (29.17%)

Here's what jumped out immediately:

58% of respondents are paying over $2,000 per sale.

Let me be direct: If you're spending more than $2,000 to acquire a customer, you're leaving serious money on the table.

The Real Cost of Inefficient Marketing

Same $10,000/month ad spend. Two very different outcomes:

Company A: $1,500 per sale

• Closes 6-7 customers/month

• 80 deals per year

Company B: $3,300 per sale

• Closes 3 customers/month

• 36 deals per year

The difference? 44 fewer deals.

At $30K average deal size, that's $1.32M in lost revenue - same marketing budget.

Why Most Companies Are Overpaying

After auditing 100+ solar marketing campaigns, I've seen the same pattern:

Companies stuck at $3,000-$5,000+ per sale typically have:

• Generic "get a quote" landing pages that don't differentiate

• No clear offer (just vague "save money" messaging)

• Calling cold leads instead of pre-qualified bookings

• Zero AI follow-up or retargeting system

• No tracking of what actually converts

Companies at $500-$2,000 per sale do this:

• Run offer-specific campaigns (ITC urgency, $0 down, PPA)

• Leads self-qualify and book directly

• AI handles follow-up automatically

• Retarget aged leads systematically

• Track every dollar to closed deals

The difference isn't talent. It's system and offer positioning.

If You're Over $2,000 Per Sale, Here's What To Do

Stop trying to fix this alone.

I mean that respectfully but solar marketing has changed dramatically in the past 18 months.

The offers that worked in 2023 don't work now. The landing pages that worked last year convert at half the rate. The lead sources that were goldmines are now oversaturated.

If you're stuck over $2,000 per sale, it's time to get outside support.

Here's why: The companies crushing it at $500-$2,000 per sale aren't smarter. They just have proven systems and tested offers that you don't have access to.

Yet.

Our Guarantee: Cut Your Cost Per Sale or You Don't Pay

We're making this stupidly simple.

Book a Free Solar Offer Audit and we'll:

✓ Analyze your current funnel and offer positioning
✓ Show you which of the 7 highest-converting offers fits your market
✓ Map out the exact campaign we'd run for your company

If you qualify, we'll make you this guarantee:

We only make this offer to companies we're confident we can help - which means we'll be selective about who we work with.

Book an offer audit and we will guide you to which offer makes most sense for your company:

Bottom Line

58% of solar companies who responded are overpaying for customers.

That number should concern you. This number should be any companies North Start figure.

Kind regards,

P.S. Vote again if you missed it.