Solar Christmas is coming and most owners aren't ready for it

Hello Solar Squad,

Quick question do you know when solar panel purchases peak every single year?

July and August. Every time.

Solar panel purchases begin to increase in April and May, then jump in June and peak in July and August.

That's Solar Christmas and it starts right now.

The Problem:

Most solar companies react to the peak. The ones who win prepare for it.

If you're not running campaigns today, you're going to be chasing leads when everyone else is too paying more per click, competing for the same eyeballs, and watching your cost per appointment climb.

The pre-peak period is where you run lower-budget tests across angles, hooks, and formats. You're not trying to flood your pipeline yet. You're trying to answer one question:

Which ad makes a homeowner convert this summer and which should scale:

‘I’ll start in June’

🚩 Reactive Pipeline — You wait until summer to turn ads on. By then CPAs are up, competition is loud, and the easy wins are already gone. The system needs to be running before the rush.

🚩 Wrong Timing, Right Offer — Most consumers don't start thinking seriously about solar panels until they're hit with summer energy bills. The fix isn't waiting for the bill it's getting in front of them the moment motivation starts building.

🚩 No Urgency Angle — Generic ads don't connect in May. "Your summer bill is coming lock in your rate now" does. Seasonality is your hook. Use it.

Why Solar Christmas Is Your Biggest Window Of The Year

✅ Peak Demand Is Weeks Away — July and August are the highest purchase months in solar. Every week you're not in market is a lead you're not capturing before that window opens.

✅ Ad Costs Are Still Lower — Off-season and pre-peak lead costs decline 20–40% compared to peak periods. Right now you're getting cheaper CPMs before the summer rush drives prices up.

✅ The Urgency Writes Itself — Rising energy bills, long summer days, visible solar production. Homeowners are primed. Your ad just needs to show up with the right message.

✅ Proven Creative Ready To Scale — When July hits and you double your budget, you're not gambling. You know the hook. You know the angle. You know which format wins. You just pour fuel on a fire that's already lit.

Solar Christmas comes the same time every year. The operators building now are the ones opening presents in August.

Want to see the exact campaign system we'd run for your market right now?

Book a demo call. We'll walk you through:

Book a demo call. We'll walk you through the full system:

7 day set up time… Book a call

Kind regards,

P.S We are hiring a new Project Manager at Get Green Leads, if you know of anyone who is a numbers person and has a depth of functional knowledge with AI. Please send your CV onto [email protected].