Solar Closing: The Importance Of Leverage (Without Pushy Sales Tactics)

Hello Solar Squad,

If you only take one thing from this newsletter let it be this.

You need leverage to sell.

People need to believe that what you are offering is more valuable than the money in their pocket.

If you lose leverage you have no power on this call and may as well hang up. You need something they perceive as valuable and worth there time.

Lets split this up into two parts:

1. Appointment Setting

   To get people onto an appointment call you need to offer them something to incentive them to get on this call. If you are struggling to find an offer check out the previous poll we ran for solar offers. It is very important that at this point you sell the call not solar.

2. Sales Call

   The sales call is the easier part of this process. Here you want to understand all your clients needs and pain points and pick the correct product to suite that. Each call should be different depending on your offer but feel free to contact me for example scripts. If you’re looking for closing content I would suggest to follow Jeremy Miner(jeremyleeminer) on instagram.

This process should be as stream line as possible, the less steps the better.

We set appointments and give high quality ethical solar leads who are genuinely interested in solar and exclusive to you. Book a call with me below to learn more.

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From our data these are the best converters, obviously the devil is in the detail and we keep the best performing techniques to our clients but we are always happy to share our research. We have put 100’s of thousands of dollars into researching which campaigns perform the best and get the most conversions.

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