🚩Solar Companies Need to Beware of Fake Guarantees

Hello Solar Squad,

The lead generation industry is getting very messy right now. Books like 100M Dollar Offers by Alex Hormozi have pushed agencies to dangle wild guarantees they can’t back up. The result?

A wave of overpromises that are nearly impossible to meet and gaurantee loop holes which protect the false promises seems to have taken over.

“GET 5 CLOSED INSTALLS EVERY MONTH OR YOU DON’T PAY.” In theory, it sounds irresistible. In reality, it’s clickbait designed to reel you in.

In the same way the ‘free solar’ campaigns damaged the solar industry these claims and gaurantees also damage the marketing industry.

Here are some more red flags you should look out for when picking a marketing partner:

🚩 Long-Term Contracts – If they need 6–12 months locked in before proving results, run.

🚩 Misleading Offers & Clickbait – “Free Solar” and “5 Installs Guaranteed” are gimmicks, not growth.

🚩 Hidden Startup Fees – Surprise setup charges = red flag. Transparency only.

🚩 Shared Leads – If your leads are sold to others, you’re funding the competition.

🚩 No Brand Representation – If they push their brand over yours, you’re building their business, not yours.

Our campaigns take a different approach:

Ethical, Transparent, and Results-Driven Lead Generation for Solar. These are offer based systems that provide results.

Build your brand with the right type of ads that give low CPA figures.

These are the comments we are used to seeing on our campaigns.

Our Mission:

To create informative, transparent, and high-performing campaigns that outperform the misleading "free solar" pitches, offering genuine value to homeowners.

This is more important than every leading into 2026 with PPA offers as such a product is very easy to advertise wrong.

We prioritize education and trust, empowering the customer to make the best decisions for your home and finances.

We will show you the approach we are taking to safeguard our partners for 2026.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,