🌞 Solar Lead Generation Playbook: Scale your ads from $3K to $10K by June!

Hello Solar Squad,

This playbook works assuming two things.

1. Is your marketing going to drive enough leads to your landing page.

2. Is your landing page providing value or converting visitors to leads?

Here is a step by step of the frame work we use to get companies lead generation systems and marketing running smoothly and scaling in the right direction.

Note: We only recommend increasing ad spend once you are seeing a 3X ROI meaning if your ad spend is at $3,000 you should be at $9,000 before moving onto phase 2.

With that being said lets get into it!

Phase 1: Foundation & Launch (Month 1)

1️⃣ Define Your Ideal Solar Customer

• Homeowners (age 30-65, good credit, high energy bills)

• Target profitable zip codes & states

• Focus on high-intent leads (not just awareness)

2️⃣ Set Up Google & Meta Campaigns ($3,000 Budget)

📍 Google Search Ads ($1,500) – Target buying keywords😀 

• "Solar panel installation near me"

• "Best solar companies in [city]"

📍 Meta Ads ($1,500) – Target homeowners via interests & lookalikes:

• "Save on energy bills" messaging

• Video testimonials & clear CTAs

3️⃣ Build a High-Converting Landing Page (We use Solar-calculations.com)

• Dedicated landing page (not your homepage!)

• Call tracking & lead forms (or use our prebuilt conversions tool)

• Offer: Free solar quote or savings estimate

📈 Phase 2: Optimize & Scale (Month 2-3)

4️⃣ Improve Ad Performance & Reduce CPL

• A/B Test Ads & Landing Pages – Headlines, images, CTA buttons

• Exclude Renters & Low-Intent Clickers – Adjust audience filters

• Retarget Website Visitors (Google Display + Meta)

5️⃣ Increase Budget to $5K by April

📍 Google Ads ($2,500) – Higher bids on converting keywords
📍 Meta Ads ($2,500) – Expand targeting & boost best creatives

Phase 3: Scaling to $10K by June

6️⃣ Double Down on What Works

• Google Ads ($5,000) – Expand top-performing keywords

• Meta Ads ($4,000) – Add lookalike audiences + retargeting

• Retargeting ($1,000) – Website visitors, leads who didn’t convert

7️⃣ Automate & Convert More Leads

• Speed-to-lead: Call/text leads within 5 minutes

• CRM automation: Follow-ups via email/SMS

• Referral offers: Incentivize happy customers

Final Tips for Success

✅ Track ROI Religiously: Double down on what works, cut underperforming campaigns.
✅ Leverage Solar Incentives: Use federal tax credits and rebates in ad messaging.
✅ Focus on Speed-to-Lead: Call/text leads within 5 minutes to boost conversions.
✅ Use Referral Marketing: Incentivize existing customers to refer new leads.

By following this plan, you’ll profitably scale your ad spend from $3,000 to $10,000 by June while ensuring a steady flow of high-quality solar leads. 🚀

Book a call below to use our expertise as a growth partner!

No Long Term Contract ✅

No Start Up Fee ✅

Area Based Exclusivity ✅

The industry is evolving, leads aren’t answering their phones, the residential market seems to be shrinking and the distance between the larger companies and smaller local companies is growing.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

Try our flagship tool for yourself and see how it converts people who are interested in solar into appointments…

Use the tool to:

1. Increase conversions of organic traffic on your website.

2. Re-engage aged lead lists.

3. As a lead magnet to drive people from social media into your calendar

We set appointments and give high quality ethical solar leads who are genuinely interested in solar and exclusive to you. Book a call below to learn more.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,