Solar Leads with Energy Bills Included

Hello Solar Squad,

Imagine having branded lead generation campaigns that produce leads and appointments with 40% of the appointments including energy bills.

Most companies running generic solar ads to a generic "get a quote" form are happy with that. And they're bleeding money wondering why their leads don't close.

The Solution:

Build a PPA-specific funnel - one offer, one message, one audience and the numbers look completely different.

Here's what ours did last month.

The Numbers (And Why They Matter)

🚩 Industry Standard Landing Page - 2% opt-in rate. That's what "good" looks like for most solar companies running broad traffic to a generic form.

✅ Our PPA-Specific Landing Page - 4.42% opt-in rate. More than double industry average. Same traffic cost. Twice the leads.

That happens when the ad, the page, and the offer all say the same thing. PPA homeowners self-select. The confused ones bounce. The right ones opt in.

But Here's Where It Gets Interesting

Getting a lead to fill out a form is one thing.

Getting them to actually book a call? That's where most funnels die.

✅ 37.21% of those leads booked a call.

Not 10%. Not 15%. Over a third went straight from landing page to calendar.

That's what happens when the follow-up sequence answers their objections before they're asked. No chasing. No "just following up" emails. The system does it.

And Then There's This

You already know the problem in solar right now.

Nobody answers their phone.

You get a lead, you call within 5 minutes, and it rings out. You call again. Voicemail. You follow up three days later. They've forgotten they even filled out the form.

That's the reality for most solar companies in 2026.

So here's the number that actually tells you who your best leads are:

✅ 40% of booked appointments uploaded their energy bill before the call.

Think about what that means.

They didn't just click an ad. They didn't just fill out a form. They sat down, found their bill, photographed it, and uploaded it. In today's world, where people ghost calls, ignore texts, and abandon forms halfway through, that's a serious buying signal.

And on the call? You're not guessing.

You pull up their bill. You show them exact figures. You tell them precisely what they'll save, what they'll pay, and what the switch looks like for their home.

That's not a sales call. That's a consultation.

Why This Matters For Your Business

🚩 Unqualified calls = wasted time — Setters burning hours on leads who were never serious.

🚩 Generic funnels = generic results — If your funnel doesn't filter for intent, you're paying for noise.

Want to see the exact system behind these numbers?

Book a demo call. We'll walk you through:

✅ How we build PPA-specific pages that convert at 2x+ industry average

✅ The follow-up sequence that turns opt-ins into booked appointments

✅ How we get leads to upload their bill so your closers can quote exact figures on every call

7 day set up time… Book a call

Kind regards,