🥇Solar PPA Case Study: Summer Henderson (Legacy Solar)🔔

Hello Solar Squad,

Here is what clarity in marketing looks like…

$408 Cost per Sale, 56% Booking Rate + 22% Close Rate on High-Intent PPA Leads

As solar companies prepare for a tightening market heading into 2026, predictable deal flow has never been more important. That’s why we launched a Solar PPA Funnel for one of our Illinois installation partners, focused on homeowners who want to eliminate upfront costs and lock in long-term energy savings.

Here’s what happened 👇

📈 Campaign Performance in November so far

What Makes This Campaign Different?

Most solar ads scream:

Instead, we educated homeowners on the financial benefits of a PPA from the first touch:

• Lower monthly energy costs immediately

• No maintenance responsibility

• Predictable rates vs rising utility costs

• Full-service support

• 25-year coverage

The clarity in the messaging is the key here.

The result?

➡️ Leads who actually want to go solar
➡️ High booking rate (56% of leads scheduled calls)
➡️ Real buyers who close at 22%+

Scaling Plan

We are now:

• Increasing daily budget toward only the highest-performing ads

• Implementing speed-to-lead automation and add a thank you page after booking to improve booking rate to 70%+

• Developing additional angles to widen audience reach

Predictable growth. Measurable ROI. No reliance on 3rd-party shared leads.

Why It Worked

✅ Exclusive Leads — no competing with 3–5 other installers
✅ Brand-First Ads — Legacy Solar’s name front and center
✅ Focused Targeting — high-intent homeowners only
✅ Tight Feedback Loop — leads contacted quickly, maximizing conversions

Our campaigns take a different approach:

Ethical, Transparent, and Results-Driven Lead Generation for Solar

These are the comments we are used to seeing on our campaigns.

Our Mission:

To create informative, transparent, and high-performing campaigns that outperform the misleading "free solar" pitches, offering genuine value to homeowners.

We prioritize education and trust, empowering the customer to make the best decisions for your home and finances.

If you want to own your lead generation, build a brand that converts, and stop renting someone else’s leads…

Feel free to book a call and find out if this system suits your company.

Our exclusivity policy only allows us to work with one company in each area. So act now before your area is taken in 2026.

Kind regards,

P.S. ➡️Watch Summers Testimonial Here