Successful Solar Company Vs Struggling Solar Company Lead Source Pie Chart

What Does Your Sources Of Leads Look Like? E.g 1 or 2

Hello Solar Squad,

Lets take a look at what the data says about sources of leads. Compare this to your company to make sure you are future proofing your companies lead sources.

  1. Struggling Solar Company


If the company represented by this pie chart is struggling, it could be due to an over-reliance on referrals and door-to-door sales, which collectively account for 70% of their leads. While referrals are a sign of customer satisfaction, relying too heavily on them can make growth vulnerable to plateaus if the customer base doesn't expand rapidly enough to sustain new referrals. Similarly, door-to-door sales are labor-intensive and may not scale well as the company grows.

  1. Successful Solar Company

The company's success in lead generation is significantly attributed to diversifying its strategies, notably through Meta targeting/paid ad campaigns. This approach not only captures a broad audience but also adapts to the digital landscape's shifts, ensuring resilience and sustained growth. The emphasis on Meta targeting underscores the importance of leveraging advanced digital platforms for precise audience engagement, a crucial variation for future-proofing its lead sources.

When it comes to Meta Marketing we have created a scaling machine which you to can utilize. We have put 10’s of thousands into crafting our campaign’s to optimize conversion rates so you don’t have to.

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Kind regards,

Samuel Kenny

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