The 2 Types of Solar Leads 📝

Hello Solar Squad,

Understanding the Two Types of Solar Leads: Actively Looking vs. Tentative

These leads should be separated with a ‘Solar Timeframe’ question and put into differnt email/text message workflow.

Not all solar leads are created equal. To optimize your marketing and sales strategy, it’s crucial to understand the two main types of leads you’ll encounter:

1. Actively Looking Leads
These are your high-intent prospects. They’ve done their research, know what they want, and are actively seeking quotes and solutions.

• Characteristics:
  ✅ Ready to make a decision soon
  ✅ Engaged and responsive
  ✅ Comparing installers and offers

• How to Win Them:

  • Speed matters—respond quickly

  • Offer clear, competitive proposals

  • Provide social proof and reviews to build trust

We are seeing this number increase in the states with 24% of our leads saying they want to go solar ‘ASAP’.

2. Tentative Leads
These prospects are curious but not yet committed. They may be exploring solar as a future option or simply gathering information.

• Characteristics:
  ✅ Low urgency
  ✅ Many questions and concerns
  ✅ Often influenced by financial or situational changes

• How to Win Them:

  • Nurture with educational content

  • Stay in touch through long-term follow-up

  • Build trust and position your company as the go-to expert when they’re ready

Why It Matters
Actively looking leads are tempting because they offer quicker wins, but they’re also highly competitive and expensive to acquire. Tentative leads may take longer to convert, but with the right nurturing, they can become loyal customers—and often at a lower overall acquisition cost.

The Takeaway
A balanced approach that captures and nurtures both types of leads is key to sustainable growth. Focus on quick wins with active prospects while building a robust pipeline for the future.

Book a call below to learn plug and play system we use to generate ethical leads and appointments.

No Long Term Contract ✅

No Start Up Fee ✅

Area Based Exclusivity ✅

The industry is evolving, leads aren’t answering their phones, the residential market seems to be shrinking and the distance between the larger companies and smaller local companies is growing.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

Try our flagship tool for yourself and see how it converts people who are interested in solar into appointments…

Use the tool to:

1. Re-engage aged lead lists.

2. As a lead magnet to drive people from social media into your calendar

3. Personalized AI Bot to maximise your lead conversion

We set appointments and give high quality ethical solar leads who are genuinely interested in solar and exclusive to you. Book a call below to learn more.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,