The "FREE Solar" Plague (And Why It's Killing Your Close Rates)

Hello Solar Squad,

What percentage of your leads think solar is actually FREE?

Or better yet... How many appointments are you losing because homeowners don't trust the industry anymore?

If you're leads are coming from "FREE SOLAR" clickbait campaigns, I guarantee your show up rate and close rates are suffering even if your product and team are solid.

The Solution:

Stop fighting misleading ads with more ads. Build trust through education-first campaigns that explain the real economics in 2026.

When done right, transparent marketing converts 2x better than clickbait.

The Pain Points We Solve

🚩 The Trust Collapse — "FREE Solar" ads have trained homeowners to be skeptical. By the time they reach you, they're already defensive, expecting a bait-and-switch.

🚩 The Confusion Tax — Leads don't understand incentives, PPAs, or how savings actually work. If your marketing doesn't educate them upfront, your sales team spends 30 minutes undoing damage instead of closing.

🚩 Brand Erosion — Shared leads, generic funnels, and third-party calls make YOU look like just another solar scammer. Your reputation takes the hit for someone else's shady tactics.

Why Trust-Based Solar Marketing Is About To Dominate

✅ Homeowners Are Wise to it Now — They've seen the clickbait. They want proof, reviews, and plain-English explanations before they'll even book a call.

✅ PPA Offers Are Exploding — As federal incentives shift, PPA becomes the most attractive option. But it's also the easiest to advertise wrong. Trust matters more than ever.

✅ Higher Quality Leads — When you educate before you sell, your appointments show up informed, pre-qualified, and ready to say yes.

✅ You Build Equity — Every campaign strengthens YOUR brand, not a lead aggregator's. That compounds over time.

The solar companies winning in 2026 won't be the loudest. They'll be the most trusted.

Want to see the exact system?

Book a demo call. We'll walk you through:

✅ How we structure education-first campaigns that homeowners actually believe
✅ The landing page framework that converts at 2x industry average (without "FREE" gimmicks)
✅ The follow-up sequence that answers objections before your sales team ever picks up the phone

We will show you the approach we are taking to safeguard our partners for 2026.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,