The Power of Referral Programs

Hello Solar Squad,

There is no doubt what the strongest solar lead is… without a doubt referral leads. This is due to the fact that in an industry where the trust is so damaged and we have to gain peoples trust before you can sell, referrals already have that trust built in!

Referral Program for a Solar Company:

1. Offer: "Earn $500 cash for every friend you refer who installs solar with us. Your friend gets $500 off their installation!"

2. Process:

   • Customer signs up on your website to get their unique referral link.

   • They share the link via email, social media, or directly with friends.

   • When the referee completes a consultation and installs solar, both parties get their rewards.

3. Promotion:

   • Email campaigns targeting past customers.

   • Flyers or QR codes handed out post-installation.

   • Social media ads featuring testimonials from successful referrers.

This structure ensures the program is simple, attractive, and widely accessible. By monitoring and iterating on its performance, you can maximize its impact.

Newsletter stratetgy

This is part of our weekly newsletter strategy that we deploy for each of our partnered solar companies. Below is an example of one of the campaigns after the first week and one post of our ‘Free Instant Solar Calculations’ Newsletter.

If you feel like this is a system that you could benefit from using feel free to find a slot that works for you!

Reengaging leads

To re-engage a lead you must show them something new. Build there excitement with new content or a new experience. This is exactly what our retargeting newsletter does, this tool turns a lead from not answering your calls and ignoring your emails to booking themselves into your calendar to talk to you.

CASE STUDY: Retargeting Newsletter

Check out our conversion tool

It takes your client on an exciting journey that not only qualifies the lead before they enter your CRM but also builds their excitement and allows them to directly book in for an appointment with you and attach their power bill.

We use the tool to:

1. Re-engage your aged lead lists.

2. With paid ads to drive people from social media into your calendar

3. Increase your conversions of organic traffic on your website.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,