These Solar Campaigns are Killing the Industry

Hello Solar Squad,

Are you buying third party leads that think their zipcodes qualify them for ‘Free Solar Panels’?

If so you are at least partially responsible for what is going on here.

This might seem like a harmless bending of the truth however, lead gen companies are destroying trust with misleading claims like this and solar companies are funding it while getting stuck in the same broken loop.

The Negative Loop:

1. Lead Gen desperately trying to drop CPL use increasingly misleading campaigns

2. This increases the cost per lead for ethical campaigns and decreases trust with solar

3. Solar companies feels forced to buy more third party (lead gen) leads

4. This confirms the loop and the race to the bottom continues.

Here is a snippet explaining.

The Solution here is to break the cycle by building your brand and owning your leads.

We have built marketing systems specifically for the 2026 U.S. residential solar market.

Want to see the exact ethical system?

There are plenty of ways to market something as incredible as solar electricity that doesn’t involve underhand tactics.

Kind regards,