🌱 Trust Over Tricks... Ethical Solar Marketing

Hey Solar Squad,

Lets be real about the current state of the residential solar industry and how we got here.

The Current Situation

It’s no secret how we ended up in this position—years of misleading "free solar" campaigns and aggressive sales tactics have eroded trust in our industry. For an industry built on the idea of protecting the environment and related to positive morals, solar is too often and more frequently associated with the complete opposite—thanks to misinformation and shady tactics.

If you’re purchasing leads and noticing that a large percentage of prospects are asking, “It is free right?”—and you choose to ignore it—you’re part of the problem.

The Impact

Campaigns like the one below have caused significant damage to the reputation of the solar industry.

Because of these misleading ads, we now have to work twice as hard to establish trust before potential customers feel comfortable enough to engage with us. Instead of quick sales gimmicks, we need to focus on providing value upfront. The psychology is simple—when people receive something of value from you first, they’re far more likely to reciprocate by sharing their information.

The Solution

People are very aware of the tricks used these days, so why not point out the elephant in the room and use different CTA’s referencing the current pain points in the industry.

1. Inform, don’t exploit – This should be the golden rule of solar advertising. Educate potential customers instead of using misleading tactics.

2. Ethical campaigns that build trust – Offer genuine insights, answer real concerns, and create ads that provide value, not just hype.

3. Transparency with lead sources – If you’re buying leads make sure they use trustforms to ensure you know exactly where your leads are coming from. This helps maintain credibility and improve conversion rates.

These are the comments we are used to seeing on our campaigns.

At Get Green Leads, we take a different approach. Ethical, Transparent, and Results-Driven Solar Campaigns

Book a call to see how we use ethical campaigns to get engaged leads into your calendar.

Check out our conversion tool

It takes your client on an exciting journey that not only qualifies the lead before they enter your CRM but also builds their excitement and allows them to directly book in for an appointment with you and attach their power bill.

We use the tool to:

1. As a lead magnet to drive people from social media into your calendar.

2. AI SMS Bot to book you appointments

3. Re-engage aged lead lists.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,