What 99% of Solar Companies Do Wrong

Hello Solar Squad,

Most solar companies completely butcher the connection between their marketing, their conversions system, and their sales.

They run an ad saying:

“Claim your $26,000 Solar Incentive before it’s gone!”

...then send the lead to a generic homepage that says:

“We’re a family-run solar company in business since 2009.”

Instantly, the prospect’s brain goes: “Wait… is this even the same company?”

Disconnection Creates Distrust When your ad says one thing, your landing page says another, and your rep says something else entirely on the call — you’re not selling solar anymore...

You’re rebuilding trust you already lost.

That’s what 99% of companies get wrong. No cohesion. No alignment. Just chaos.

You Can’t Convert if You Confuse It’s not just about messaging — it's about momentum.

If your marketing references the ITC deadline, then your landing page better scream:

🔥 “Claim Your 30% Solar Tax Credit Before It’s Gone!” 🔥

That urgency needs to hit your lead in the face the moment the page loads.

Instead…

Here’s How to Fix It:

1. Marketing = Hook Lead with urgency. Make it state-specific. Make it real.

2. Conversions = Clarity Your landing page should mirror the ad — same message, same offer, same CTA. Nothing generic.

3. Sales = Continuity Your rep should know exactly what the lead saw and said yes to. That’s your script.

If your lead journey doesn’t feel like one seamless experience, you’re going to keep bleeding ad spend and losing trust.

But if you get this right?

You’ll close more, spend less, and finally scale with confidence.

Let’s get aligned.

Book a call below to learn how we work this system into campaigns that convert.

No Long Term Contract ✅

No Start Up Fee ✅

Area Based Exclusivity ✅

The industry is evolving, leads aren’t answering their phones, the residential market seems to be shrinking and the distance between the larger companies and smaller local companies is growing.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

We set appointments and give high quality ethical solar leads who are genuinely interested in solar and exclusive to you.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,