Whats wrong with Solar Marketing and Why your involved

Hello Solar Squad,

Are you buying third party leads?

Do you know the exact source of where these are coming from?

If so you are at least partially responsible for what is going on here.

Lead gen companies are destroying trust with misleading claims and solar companies are funding it while getting stuck in the same broken loop.

The Negative Loop:

1. Lead Gen desperately trying to drop CPL use increasingly misleading campaigns

2. This increases the cost per lead for ethical campaigns and decreases trust with solar

3. Solar companies feels forced to buy more third party (lead gen) leads

4. This confirms the loop and the race to the bottom conti

Here is a snippet explaining.

Break the cycle by building your brand and owning your leads.

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Kind regards,