Beware of AI Agencies

Hello Solar Squad,

I am sure you’re seeing this… there are 1,000’s AI agencies that launched in the last 6 months.

Most were built in a weekend. Nearly all will take your money and disappear. Here's how to tell the difference before you sign anything.

All of these agencies are using the same ‘You’re falling behind’ fear mongering to close deals.

Before you talk price with any AI agency, you need answers to two things. If they stumble on either, walk away.

What separates real from fake

✕ No clear performance metric - Vague promises like "more leads" or "better conversion" with no number attached. If there's no KPI, there's no accountability.

✕ No real data behind the machine - Building AI for solar without solar ad data is like building a map without ever visiting the place. The output looks convincing. It just doesn't work.

✕ Company younger than 6 months - Check their LinkedIn. Check their domain age. Building AI systems that actually work in solar takes months of testing, failing, and refining. There are no shortcuts.

✓ Specific, measurable outcomes upfront - A real partner tells you exactly what success looks like in the first conversation — before you pay a cent.

✓ Proprietary data from your exact vertical - Solar homeowner behaviour is specific. The objections, the timing, the trust gap — these need real data to solve, not generic AI prompts.

Book a call. We'll show you exactly what we measure, what data we use, and what results you can hold us to.

For example, our North Star metric for each of our clients is the clients Cost Per Sale. We implement AI for the sole purpose of dropping this figure.

Want to see what a real system looks like?

Book a call. We'll show you exactly what we measure, what data we use, and what results you can hold us to.

›The exact KPIs we track for every solar client

›How hundreds of thousands in ad data powers our AI decisions

The companies building their brand now will be the ones impossible to compete with in 12 months. Best to start now and build into Summer.

Kind regards,