Giving insight into the solar market and helping solar companies Get Green Leads!
Aug 7, 2026
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1 min read
Extra P
Aug 5, 2026
2 min read
The difference between a "campaign" and a congruent concept and why it decides your cost per sale.
Aug 3, 2026
"Free solar," cold leads, and pushy reps. Why homeowners stopped believing us.
Jul 31, 2026
Keeping your cost per appointment, cost per sale down is exhausting...
Jul 28, 2026
Which stage are you at with your current campaign
Jul 27, 2026
The Only Figure That Really Matters
Jul 23, 2026
A referral isn't a favor. It's a transaction you haven't structured yet.
Jul 22, 2026
You're putting ad spend into an outdated system
Jul 20, 2026
If you're always following, you'll never lead
Jul 17, 2026
Machine Gun vs Sniper Approach
Jul 16, 2026
Your Solar Leads Won't Pick Up Anymore (What to do)
Jul 14, 2026
Our Solar Product Development Arch
Jul 13, 2026
TPO has gone from a third of the market to the dominant model
Jul 10, 2026
The cheapest cost per sale in solar right now is a TPO offer
Jul 8, 2026
I will personally walk you through the exact system
Jul 3, 2026
Are your ads selling solar panels this week or independence?
Jul 2, 2026
And so begins the race to the bottom
Jul 1, 2026
The solar industry average is 1-2%
Jun 30, 2026
This System Uses Excess ROI to Increase Install Numbers
Jun 25, 2026
~0% no-shows: here's the setup that does it
Jun 23, 2026
A brand-new Virginia client signed over $100K in PPA contracts in their first week with us. Here's exactly how.
Jun 22, 2026
What's the cheapest solar customer you'll ever acquire?
Jun 15, 2026
Your online presence is very important
Jun 9, 2026
Jun 5, 2026
70% of these appointments dropped their energy bill...
