California Cost Per Sat Appointment Case Study

Hello Solar Squad,

We just pulled the numbers from one of our clients live branded PPA campaigns running across 8 California markets simultaneously. One figure stood out.

🚩 Generic ads generate leads who forget they filled out a form.

A PPA-specific campaign builds trust from the first click, proving the offer is real before your rep shows up.

By the time they book, the homeowner already believes it. No-shows drop. Sit rates hold. Cost per sat falls.

With the federal credit now gone for cash and finance buyers, PPA is the most compelling offer in solar right now. The operators building a purpose-built funnel around it today will own their markets by Q3.

Want to see the system behind these numbers?

Book a demo call and we'll walk you through the full campaign from ad creative to appointment sequence.

• Branded PPA ads that pre-handle objections before the click

• Follow-up sequences that keep sit rates high without burning leads

• One system that scales across multiple markets without rebuilding

These campaigns are going to be everywhere in the new year, best to build your system now.

Kind regards,

P.S. Now is a great time to build your lead gen system before summer