🚨how NOT to Market Solar 🙏

Hello Solar Squad,

When it comes to marketing solar online, not all strategies are created equal. Some approaches drive high-quality leads, while others just waste time and money. Here are the three main ways people market solar online, —starting with the worst and moving toward the best.

THE WORST

🚨 "FREE SOLAR PANEL! DON’T WAIT ANOTHER SECOND! QUALIFY NOW!"

These overhyped, desperate ads scream scam to most people. They attract low-quality leads who aren’t serious, just looking for something free.

AVERAGE

😴 "FREE QUOTE! GET A QUOTE!"

These have been around since the industry began. Although they cause no harm, they are as equally uninspiring as they are effective. Just another generic offer people scroll past.

THE BEST

💡 Provide value FIRST through lead magnets allowing you to further qualify the lead and implement smooth processes that allow qualified leads to book meetings for their free consultation.

What is a Lead Magnet?

A lead magnet is an incentive offered that provides up front value to potential customers in exchange for their contact details. It should provide value, solve a problem, or answer key questions that prospects may have.

5 Ideas On How To Provide Value

Here are five effective solar lead magnets, rated based on their conversion rates and cost per lead:

1. Free Solar Savings Calculator – ⭐⭐⭐⭐⭐ (Best Performing)
   Pros: Immediate personalized insights, high engagement.
   Cons: Requires development effort.

2. Instant Quote for Solar Installation – ⭐⭐⭐⭐☆
   Pros: Quick turnaround, highly appealing to serious buyers.
   Cons: Can attract price-shoppers rather than committed buyers.

3. Exclusive Solar Tax Credit Guide – ⭐⭐⭐⭐☆
   Pros: High-value information, addresses financial concerns.
   Cons: Lower engagement compared to interactive tools.

4. Webinar: ‘How to Save 50% on Your Energy Bill with Solar’ – ⭐⭐⭐☆☆
   Pros: Strong educational value, builds credibility.
   Cons: Requires scheduling and commitment from prospects.

5. Free eBook on ‘Solar Panel Installation: What You Need to Know’ – ⭐⭐⭐☆☆
   Pros: Builds trust and authority, great for long-term nurturing.
   Cons: Lower conversion rates due to required reading time.

Comparison Graph of Lead Magnet Performance

Below is a visual comparison of the performance of each lead magnet based on conversion rates and cost per lead.

Conclusion: Why the Free Solar Savings Calculator Wins

The Free Solar Savings Calculator emerges as the top-performing lead magnet because of its instant value, personalized results, and ease of use. Unlike downloadable guides or webinars, this interactive tool engages users immediately, leading to higher conversion rates. While it requires an initial investment in development, the long-term benefits in lead generation and qualification make it the best choice.

Book a call below to learn our strategy to taking advantage of this urgency.

No Long Term Contract ✅

No Start Up Fee ✅

Area Based Exclusivity ✅

The industry is evolving, leads aren’t answering their phones, the residential market seems to be shrinking and the distance between the larger companies and smaller local companies is growing.

Here at Get Green Leads our aim is to build trust back in the solar industry through ethical and informative campaigns.

We provide the tools and marketing skills to bridge the tech gap between the industry giants and the smaller solar companies.

Try our flagship tool for yourself and see how it converts people who are interested in solar into appointments…

Use the tool to:

1. Re-engage aged lead lists.

2. As a lead magnet to drive people from social media into your calendar

3. Personalized AI Bot to maximise your lead conversion

We set appointments and give high quality ethical solar leads who are genuinely interested in solar and exclusive to you. Book a call below to learn more.

Our exclusivity policy only allows us to work with one company in each area.

Feel free to book a call and find out if this system suits you.

Kind regards,