Interview with Summer from Legacy ($577 Spend to Close)

Hello Solar Squad,

I had a great conversation with Summer about her results so far in 2026. Below is a 2 minute highlights version of it.

Fell free to check it out HERE:

Exciting times ahead for this campaign as we ramp up ad spend leading into the summer months.

Here's the 3-part formula that made the difference:

1. Fresh attack positioning → We called out traditional utility companies by name, and by cent per watt, so homeowners could see exactly what they were overpaying for

2. Instant engagement → We used our new interactive PPA calculator (not a boring form) to hook prospects immediately

3. Trust + clarity → We clearly mapped out what happens next so leads felt confident moving forward

The secret? The Rule of One: One product. One offer. One clear path.

Here's what we see constantly: Solar companies running generic "get a quote" ads to generic landing pages... and wondering why their cost per sale is stuck at $1,500-$2,500+.

Stop diluting your message. Get specific, get interactive, and watch your numbers transform.

Want to see the full system in action?

Book a demo call. I will personally walk you through the exact system and new tool used to get these results.

These campaigns are going to be everywhere in the new year, best to build your system now.

Kind regards,

P.S. Now is a great time to build your lead gen system before summer