The Solar Trust Pandemic

Hello Solar Squad,

Homeowners don't trust solar companies right now.

By now they have been through 100+ ‘Free Solar’ ads and when they do put details in to see what you’re offering they are usually fake.

That's the Solar Trust Pandemic.

One ad from a third party page like ‘Texas Bills Slasher’ says its free and solar companies expect to convert by running generic ads into generic "get a quote" forms and wondering why their leads don't close.

The only way through it is trust built before the call.

Here's the main trust builders:

1. Clarity and Transparency

• No vague promises, no hidden fees, no surprises after the install

• Exact figures, plain English, and a contract they can actually understand

• Our PPA-specific pages convert at 6% vs a 2% industry standard clarity converts

2. Local Companies

• A national brand with a call centre burned them last time

• They want a local number, a local address, and a face they can put to the name

• That advantage is sitting in front of every local operator right now

3. Reviews/ Testimonials

• They will read your reviews before they book, not after

• Not just the star rating the actual words real customers used

• Recent local reviews are worth more than any ad you'll ever run

4. Education

• They want to feel informed, not sold to. They are more then likely going to fact check everything with AI after.

• Explain the offer, the incentives, and the numbers before you ask for anything

• 20% of our booked appointments arrive with their energy bill already uploaded education did the qualifying

This whole process is designed to build trust before your call. And in this market, trust is the only thing that converts.

Why This Matters For Your Business

🚩 Unqualified calls = wasted time - Setters burning hours on leads who were never serious.

🚩 Generic funnels = generic results - If your funnel doesn't filter for intent, you're paying for noise.

Want to see the exact system that builds trust

Book a demo call. We'll walk you through:

✅ How we build PPA-specific pages that convert at 3x+ industry average

 ✅ The follow-up sequence that turns opt-ins into booked appointments

 ✅ How we get leads to upload their bill so your closers can quote exact figures on every call

7 day set up time… Book a call

Kind regards,